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Local Market Audience Analyst (SRDS)

Description: 

Local Market Audience Analyst is a consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. Requires an Internet Explorer browser. Select “Local Market Audience Analyst” from the right side menu. SRDS (Standard Rate & Data Service)

Resource URL: 
http://next.srds.com
Abbreviation: 
srds
Vendor: 
Kantar Media SRDS
Tutorial URL: 
http://www.srds.com.proxy.lib.fsu.edu/frontMatter/video/lmaa/overview/overview.html
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