Ad$pender™ is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
There is a 5 concurrent user limit.
Tutorials:
User Manual (PDF)
A Kantar Media database.
Resource URL:
http://edu.adspender.kantarmediana.com
Abbreviation:
adspend
Vendor:
Kantar Media
Tutorial URL:
http://products.kantarmediana.com/documents/AdSpenderManual_2011_Updated.pdf
Type: