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Ad$pender (5 concurrent user limit)

Database Permalink: http://lib.fsu.edu/get/adspend

Ad$pender™ is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.

There is a 5 concurrent user limit.

Tutorials:

User Manual (PDF)

 

Resource URL: 
http://edu.adspender.kantarmediana.com
Abbreviation: 
adspend
Vendor: 
Kantar Media
Tutorial URL: 
http://products.kantarmediana.com/documents/AdSpenderManual_2011_Updated.pdf
Subjects: 
Business, Marketing
Type: 
Datasets / Statistics
Wednesday, August 28, 2019

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