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Market Research and American Business Reports, 1935-1965

Delve into the pseudo-psychological world behind the advertising of some of America's biggest brands. What motivates women and men to buy and how can knowing that be used to sell? The collection is a treasure trove of information on some of America's best known brands, containing thousands of reports commissioned by companies such as Philip Morris, Chrysler, Exxon, and CBS on consumer goods ranging from tobacco and broadcasting, to cars and hotels.

An Adam Matthew database.
 
Resource URL: 
http://www.marketresearch.amdigital.co.uk
Abbreviation: 
mrabr
Vendor: 
Adam Matthew Digital Ltd
Coverage: 
1935-1965
Subjects: 

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