MRI-Simmons Insights (formerly University Reporter) is a consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights. Powered by Smart Search, the most comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors in seconds, helping clients accelerate the development of brand consumer messaging, cross-channel marketing, and media planning tactics.
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Introducing Simmons Insights (4:52)
A MRI Simmons database.